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Do You Have a Long-Term Social Media Marketing Plan?
Most marketers know that social networks such as Facebook and Twitter are crucial to engaging their audience and building their brand – but as it turns out, only a third of them have a long term plan...
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The Ultimate Guide to Creating a Positive Brand Image for Online Reputation...
Online reputation management is something that most people and businesses only think of when they need it. And when they need it is when disaster has struck – a negative review about their business, a...
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What Are The 3 Most Important Things Businesses Need To Know About Social Media?
If I asked you: “What are the three most important things businesses need to know about social media?” What would you say? If one of the answers you gave was something like: “constantly and solely...
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How to Increase Your Facebook Fans and Twitter Followers
You’ve just launched your Twitter and Facebook page. You’re excited to engage with thousands of fans and followers and possibly get a customer or two. Fast forward two months. You have 20 Facebook fans...
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29 Companies Tell You How To Rock Social Media
Social media can send businesses in a lot of different directions. Some use it as a marketing channel, others use it to spread content, while others start without a plan and end up abandoning social...
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Beyond the Basics: 30 Fresh Social Media Tips for 2012
In the ever changing landscape of social networking, you might be wondering if you are getting the most out of your business’s social media campaign. A few weeks ago, Sujan Patel published a great list...
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How to Beat the Image Bias of Pinterest: Getting Pinned, Blocking Pins &...
Pinterest is the social media darling. They slogged it out for years before breaking out to become a certifiable hit. They’ve earned the attention. Would you like to know how well your site is doing on...
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5 Ways to Automate Your Pinterest Marketing Strategy
Did you know that, according to Vertical Response, 71% of small businesses never use Pinterest? And did you know that since May 2012, Pinterest traffic has more than doubled in size? Ignoring Pinterest...
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How to Not Get Ghost Banned on Social Media Sites
It’s late at night. You are sitting at your computer telling yourself you should go to bed, but continuously giving it five more minutes. You are tired, but there is so much to see on your favorite...
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How to Track the ROI of Your Social Media Campaigns
What if you could know that for every $1 you invest in Facebook pages, Twitter accounts, etc., you are pulling back $10? Here’s how we connect the dots between social media and revenue, in step-by-step...
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The 5 Biggest Misconceptions About Using Instagram for Business
After growing at an exponential rate for 2 years straight, Instagram has become one of the rising stars of social media. Its focus on photos and the sense of closeness it provides have produced new...
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Dealing with Social Media Criticism: Deflect, Defy, Defend?
A tag cloud for an unnamed airline – Photo credit: Brian Solis From vitriolic social media tag clouds to unhappy customer videos gone viral, it’s no secret that people are shouting about the poor...
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The Definitive Guide to Online Reputation Management
There are a lot of misconceptions about online reputation management. Some people think it’s just social media monitoring, while others believe it has something to do with public relations, and still...
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The Definitive Guide to Influencer Targeting
The term “influencer” is wiggling its way through the tangled web. And it’s a hard one to catch because no one knows for certain what it looks like. Personally, I think that’s where the biggest...
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How to Master Social Customer Acquisition
We live our lives in social media. When you go on vacation, all 1,049 of your Facebook friends will see the pictures of you lounging on the beach. When you’re stuck in traffic on a Monday morning and...
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The 2013 LinkedIn Marketing Guide
In the last year, LinkedIn has made a lot of exciting changes to their platform for both professional profiles and company pages. LinkedIn is a great network for businesses looking to increase traffic...
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17 Little Known Social Media Tools You Should Be Using (and Why)
Everywhere you look there is social media. It’s in our homes, businesses, places of worship and schools. And everywhere you look people are using it and talking about it. And it seems that every week...
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Pinterest Marketing Tips for SEO, Traffic, and Online Reputation Management
Last week, Neil Patel wrote a huge article on The Marketer’s Guide to Pinterest which was a hit! It covers how to use Pinterest, how to find content to pin, 9 reasons marketers should use it, the...
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The Marketer’s Guide to LinkedIn
LinkedIn is the top social network for professionals. With over 150 million members worldwide and 280 million visitors per month, it is one that deserves your attention. LinkedIn offers several ways to...
View Article103 Resources For Becoming a Pinterest Expert
Forget Linsanity, there’s now Pinsanity on the internet. Astounding growth has led to wide media coverage and tons of articles, blogs and videos about this new social network (or social web). Some say...
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